Legal
Cookie Policy
The short version: We use cookies to keep our website working, to understand which pages are helpful, and to measure our advertising so we're not wasting money on ads that don't reach Carolina homeowners. We don't sell your personal information. You can accept or reject non-essential cookies at any time.
What are cookies?
Cookies are small text files a website saves in your browser. They let a site remember things between pages and visits, like whether you've already answered our cookie banner, or which ad brought you to us. Some cookies are set by us (first-party cookies) and some are set by services we use, like Google or HubSpot (third-party cookies). This policy also covers similar technologies such as tracking pixels and local storage.
This Cookie Policy applies to www.capefearenergy.com, operated by Cape Fear Energy Systems ("Cape Fear Energy," "we," "us").
Your choices
When you first visit our site, a banner lets you accept all cookies, reject non-essential cookies, or choose by category. Until you choose, our site works with cookies enabled. If you reject a category, we switch off the HubSpot, Google and Meta tools in that category for your browser from that point on. A few third-party tools listed below manage their own cookies; you can block those through your browser or the opt-out links below. You can change your mind any time using the Cookie Settings link in our footer.
You can also control cookies directly in your browser:
- Block or delete cookies in your browser settings (Chrome, Safari, Firefox, Edge).
- Opt out of Google ads personalization at Google Ad Settings, and of Google Analytics with the Google Analytics opt-out add-on.
- Manage Facebook/Instagram ad preferences in your Meta ad settings.
- Opt out of interest-based ads from many companies at once through the Digital Advertising Alliance or the Network Advertising Initiative.
Blocking strictly necessary cookies may cause parts of the site, like our estimate forms, to stop working.
The cookies we use
Cookie names and lifetimes are set by each provider and can change. The lists below reflect what our site uses as of the date at the top of this page.
Strictly necessary
Needed for the site to work and stay secure. These can't be switched off in our banner.
| Tool | What it does | Cookies (examples) | How long |
|---|---|---|---|
| HubSpot | Hosts our website and forms; remembers your cookie choices | __hs_cookie_cat_pref __hs_opt_out __hs_do_not_track __cf_bm | 30 minutes to 13 months |
| Google reCAPTCHA | Protects our forms from spam and bots | _GRECAPTCHA | Up to 6 months |
Functionality
Power features you use on the site.
| Tool | What it does | Cookies (examples) | How long |
|---|---|---|---|
| CallRail | Shows a tracking phone number so we know which page or ad led to your call | calltrk_referrer calltrk_landing calltrk_session_id | Up to 1 year |
| Demand IQ | Runs our online solar estimate tool | Tool-specific cookies and local storage | Session to 1 year |
| Jornaya / TrustedForm | Records that you agreed to be contacted when you submit an estimate request, so we can document your consent | Lead ID and certificate identifiers | Up to 90 days |
| YouTube | Plays embedded videos | YSC VISITOR_INFO1_LIVE | Session to 6 months |
| Trustindex | Displays our customer reviews | Widget cookies | Up to 1 year |
Analytics
Help us understand how people use the site so we can improve it. The information is aggregated wherever possible.
| Tool | What it does | Cookies (examples) | How long |
|---|---|---|---|
| HubSpot Analytics | Counts visits and page views and connects return visits to form submissions | __hstc hubspotutk __hssc __hssrc | Session to 6 months |
| Google Analytics | Measures site traffic and which pages are useful | _ga _ga_* | Up to 2 years |
Advertising
Measure whether our ads work and show our ads to people who have visited our site. These tools may collect your IP address, device information, and pages you viewed.
| Tool | What it does | Cookies (examples) | How long |
|---|---|---|---|
| Google Ads | Measures conversions from Google ads and supports remarketing | _gcl_au _gcl_aw IDE | Up to 13 months |
| Meta (Facebook & Instagram) | Measures ad results and builds audiences for Facebook and Instagram ads | _fbp _fbc fr | Up to 3 months |
| HubSpot Ads | Reports which ads led to new leads | HubSpot ads pixel | Up to 6 months |
| MNTN | Measures and targets our connected-TV and online video ads | MNTN pixel cookies | Up to 1 year |
| Zoho CRM | Connects Google Ads clicks to inquiries in our customer database | Ad click identifier (GCLID) | Up to 90 days |
How we use the information
We use what cookies collect to run the site, respond to requests for estimates and service, figure out which marketing is working, and improve our content. We don't sell personal information collected through cookies, and we only share it with the service providers listed above, who process it to provide their services. Their own privacy policies explain how they handle data: HubSpot, Google, Meta, CallRail, and MNTN.
Global Privacy Control
If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to turn off advertising cookies, and our banner will confirm that. You can still change your choices with the Cookie Settings link.
Changes to this policy
We'll update this page when we add or remove tools or change how we use cookies. The "Last updated" date at the top tells you when it last changed.
Questions
Contact us at getstarted@capefearenergy.com or (910) 877-1752.